What is colour harmony?
Colour harmony refers to the pleasing arrangement of colours based on their position on the colour wheel. Harmonious colour combinations feel balanced and aesthetically pleasing to viewers.
What is a complementary colour?
Complementary colours sit opposite each other on the colour wheel (e.g. blue and orange, red and green). They create high contrast and visual energy when used together.
What is an analogous colour palette?
Analogous colours sit adjacent to each other on the colour wheel (e.g. blue, blue-green, green). They create calm, cohesive designs with less contrast than complementary schemes.
How many colours should a brand palette have?
Most brand palettes use 3–6 colours: 1 primary colour, 1–2 secondary colours, 1 accent colour, plus neutral tones (black, white, grey). This provides enough variety without creating visual chaos.