What makes a good business name?
A good business name is short (under 3 syllables), easy to spell and say, unique, memorable and available as a .com domain. It should hint at your brand values without being too literal.
Should my business name include keywords?
Keyword-rich names (e.g. FastPizza) are descriptive but less flexible if you expand. Abstract or invented names (e.g. Google, Etsy) are more brandable but require more marketing to build recognition.
How do I check if a business name is taken?
Check: (1) domain availability at Namecheap or GoDaddy, (2) trademark registration at your country's IP office, (3) Companies House / business registration database, (4) social media handles on major platforms.
How do I trademark a business name?
Register your trademark with the relevant authority — USPTO in the US, IPO in the UK, EUIPO in the EU. Consider hiring a trademark attorney to conduct a clearance search before applying.